Shasta Cascade SBDCRedding California

Our Team

Zack Barton

Business Advisor
LinkedIn

Zack has over 16 years of professional experience working with online businesses small and large. His specialties include design, development, digital marketing, ecommerce, and search engine optimization. Zack is the Director of Barton Interactive, a full-service web design agency committed to driving success for online businesses.

PUTTING TOGETHER AN AFFORDABLE WEBSITE -- Zack discusses how you can put together a professional-looking website quickly and for little cash . . . in a Norcal Minute.

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Emily Christensen

Office Assistant

Emily has her BA in music from Simpson University and utilizes her talents for community events and programs. She has been involved in the food industry for over four years and has worked with small businesses for over 10 years, capturing the entrepreneurial spirit and desire for small businesses to thrive. This easily transfers into her role with the SBDC in assisting entrepreneurs reach their goals by connecting them to the correct resources available to start or grow a business.

Linda Fitzgerald

Business Advisor

Linda Fitzgerald has more than 30 years of experience in the corporate world, the private sector, the start-up arena, and as an entrepreneur for her own business. She is a Certified High Performance Coach, a professional development trainer, and a speaker here to help you and your team unlock your hidden potential.

HOW CAN I SERVE MY CUSTOMERS FOR FREE RIGHT NOW?  Linda discusses some ideas on how to keep your customers engaged during COVID-19 . . . in a Norcal Minute.

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Todd Jones

Business Advisor

Todd is a North State Native with strong ties to Trinity and Shasta County. After serving in the US Marine Corps, he attended Humboldt State University where he earned a Political Science Degree. He worked for Congressman Wally Herger in his Redding Field Office until Herberger’s retirement. He then attend the Coro Center for Civic Leadership’s Fellowship in Public Affairs and worked in the San Francisco Bay Area with a multitude of different entities, before returning to Redding. Todd holds an MBA from Western Governors University. 

Rebecca Lehman

Business Advisor

Rebecca Lehman has been doing accounting since 1995. As a Certified QuickBooks Pro Advisor she specializes in everything “QuickBooks”. From QuickBooks Pro to Premier, Enterprise Solutions, Advanced Inventory, QuickBooks Point of Sale and Payroll, Rebecca specializes in training business owners to run the financial end of their business for success and sustainability. Rebecca has owned and operated Accounting Advantage Business Solutions, Inc since 2007. Using todays technology and online tools she is here to help business owners succeed and grow their business.

Lani Lott

Business Advisor
LinkedIn

Lani has over 17 years of experience working with small businesses and Downtown organizations. Lani conducts numerous workshops each year targeted at helping small business owners with building a plan to grow their business and increase profits. Consulting specialties include business planning, market research, business feasibility, financial projections, visual merchandising strategies, special event and promotion planning, image building techniques, storefront and interior assessments, and using technology to build customer loyalty.  Her company webpage can be found here.  Lani holds a BS in Public Administration from CSU Sacramento.

eCOMMERCE -- Lani provides some tips on managing your eCommerce site . . . in a Norcal Minute.

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Keith Obilana

Business Advisor
LinkedIn

Keith Obilana has over 15 years of experience working with early stage entrepreneurs; from those still in the idea stage to those who have launched and are trying to scale their businesses. He specializes in business planning, go-to-market strategies, product development, sales, management, operations and strategic planning. Keith is the Co-founder and Director of The Microenterprise Program, a social benefit organization that provides entrepreneurial education to at-risk populations. Keith has a BA in Business Management and an MBA from Pepperdine University.

BONDING WITH CUSTOMERS -- Keith discusses the opportunity we have, right now, to develop a positive, lasting and authentic bond with our customers . . . in a Norcal Minute.

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Bryan Rheem

Business Advisor
LinkedIn

Bryan Rheem has over 23 years of professional experience in both public and private sectors.  His main focus has been providing consulting services to every type, size, and manner of organization, from large federal agencies such as Department of Homeland Security, to the small startups found in your neighbor's garage.  His experience ranges from business development through project and operations management, specifically in IT development, transformation and modernization.  Bryan's biggest passion is helping individuals and organizations maximize their potential based on their current staff and resources, and developing strategic plans to help achieve short and long term goals. His vision is to see organizations create a thriving culture as they reach great success.

USING COVID FOR CHANGE -- Brian Rheem discusses ways we can use the opportunities we have right now to make our businesses better . . . in a Norcal Minute. 

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Joe Rodola

Business Advisor
LinkedIn

Joe Rodola comes to the SBDC with over 45 years experience in the Credit field. 25 years in lending, 13 years as Director of CCCS Redding, a debt consulting agency, 20 years teaching various financial classes, 10 year owner of his own service business (Joe Rodola's Debt Consulting) and 8 years helping small business startups and helping them gain access to capital for both SCED and the SBDC. 

HOW MUCH IS YOUR BUSINESS MAKING?  Joe Rodola discusses the importance of consistently tracking your revenue and expenses . . . in a Norcal Minute.

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Megan Spaulding

Business Advisor

Megan has helped a multitude of businesses in many shapes and sizes position themselves for success. Having taken her own company viral at the local level in Nashville, TN, she understands what it takes to create and leverage momentum. Her consulting specialities include brand messaging, market research, go-to-market strategy, social media marketing & advertising, tech startups, pitch consulting, app development, and more. Megan is the founder and CEO of a local tech startup, and is passionate about helping Redding's startup community thrive. She holds a BA in Mass Communication from Middle Tennessee State University.  

FREELANCING DURING COVID-19 -- Megan provides some tips to help keep your freelancing business going during COVID-19 . . . in a Norcal Minute.

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Ashlee Tate

Business Advisor
LinkedIn

Ashlee Tate is a Strategic Communications Consultant and self proclaimed serial entrepreneur. Combining her skills in the areas of branding, event planning, public relations, social media and strategic planning, Ashlee helps clients design a life and business they love.  Her online business, The Socialife Diaries, provides group coaching to budding entrepreneurs and nonprofit founders. In addition, Ashlee is the founder and executive director of a nonprofit, LaunchPad 4 Kids, Inc., created and co-hosted a local television show on the Redding, CA PBS station (KIXE, channel 9) and is a US Army veteran. Ashlee holds a Bachelor's Degree in Healthcare Administration from CSU Sacramento and a Master’s degree in Organizational Communications and Leadership from Gonzaga University.  Ashlee believes in the power of connection and purpose in everything she does. In between spending time with her husband and two children, Ashlee enjoys entertaining, traveling the world or just reading a good book. 

David Walker

Shasta-Cascade SBDC Center Director

In over 30 years as an entrepreneur and consultant, David has founded and managed technology companies (raising over $14M in private equity) and has assisted hundreds of small and medium-sized businesses. He has over 25 years of direct experience in intellectual property, technology licensing, SBIR/STTR programs and many other facets of business.  He has served on several Boards (both nonprofit and for-profit) and on various committees (e.g., IP, advisory, finance, etc.) of several universities and community organizations.

EAT THAT FROG -- David discusses the book Eat That Frog, and its simple message about productivity . . . in a Norcal Minute.

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COVID-19

As concerns continue about coronavirus (COVID-19), we’re here to help you navigate available resources, answer your business questions and be a trusted partner for your business
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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.