Event

Consumer Behavior that Leads to Increased Profits

Apr 7 10:00 am — 11:00 am
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Event Details

In this session, we will delve into the psychology of consumer behavior and how understanding it can help businesses drive profitability. Participants will learn key factors that influence purchasing decisions, such as emotions, social influences, and cultural trends. The class will cover how to identify target audiences, create effective marketing strategies, and enhance customer experiences that lead to repeat business. By the end of the session, attendees will have practical tools to align their products, services, and messaging with consumer desires, ultimately boosting sales and growing their business. Ideal for business owners, marketers, and anyone looking to increase their bottom line.

Instructor: Laura Velasquez, SBDC consultant.

Laura Velasquez is a business professor and entrepreneur. Laura has played an integral part in teaching college students and adult learners to discover their potential within the business industry. Laura is the founder of a women’s lifestyle brand founded in September 2013. In 2016 she launched a free soccer clinic initiative to empower and inspire at-risk high school teens living in underserved communities by educating them on healthy living and positive thinking.


Laura has worked in the oil & gas industry, fashion & runway, and held pop up shops, including her latest fashion show that was held in Paris, France during the FIFA Women’s World cup.

Cost: Free

The information provided in this webinar and any supplementary materials provided to registrants are intended for educational and informational purposes only and does not constitute professional financial or legal advice. No registrant should act or fail to act on the basis of any material contained in this webinar without obtaining proper financial, legal or other professional advice specific to their situation. The Northern CaliforniaSmall Business Development Center, and its host, the HSU Sponsored Programs Foundation, specifically disclaims any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the information presented in this webinar. By registering for this webinar you acknowledge and agree that you have read, understood, accept and agree to the above disclaimer and that under no circumstances shall the Northern California Small Business Development Center or it’s host, the HSU Sponsored Programs Foundation, be held liable for any claims, losses, or damages of any kind or nature arising out of or in any way related to the information provided in this webinar and/or the registrant’s use of or reliance on said information.

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