Facebook Group 101

Event Details

Due to events of the past year, many businesses are exploring how can they continue to grow their brand and virtually reach new customers while keeping the existing audience engaged.

Businesses have always known the importance of sharing content with various Facebook GROUPS to help cross promote their products, services and events and over the last year and half many businesses have actually launched their own Facebook Business Group to stay engaged with their customers and offer an effective way to communicate, share and keep in touch during the pandemic.

Businesses have found that their Business GROUP becomes a hub where valuable conversations flourish between the business and customers, and among customers themselves thus helping to build a “strong”, local community of followers.

During the webinar, we will discuss the difference between a Facebook Page and GROUP and how the two work together to build a engaging community as you continue to recover and move into post pandemic times. Our presenter will then walk you through all of the basics of a group and demonstrate live the features as the administrator to set standards, drive engagement and keep discussion on topic.

Presenter

Instructor: Lani Lott, SBDC consultant

For the last two decades Ms. Lani Lott has been assisting business owners with their marketing strategy to creating sales and driving profit.