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Event

LinkedIn For B2B Businesses

Mar 16 10:00 am — 11:00 am

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Event Details

With more than 433 million professional users, LinkedIn is a must for business to business (B2B) marketers. And with over a 50% increase in content and conversations on LinkedIn since the pandemic hit, it’s easy to see the importance of using this platform as part of your marketing recovery strategy.  

We will discuss tips for creating a successful LinkedIn digital marketing strategy from how to identify your audience to optimizing your profile or page to posting valuable content. The presenter will demonstrate in real time how to navigate the platform with time dedicated to answering your questions. 

Presenter

Instructor: Lani Lott, SBDC consultant.

For the last two decades Ms. Lani Lott has been assisting business owners with their marketing strategy to creating sales and driving profit.

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Shasta-Cascade SBDC
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Redding, CA 96001

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As part of the Northern California Small Business Development Center (SBDC) program, Shasta-Cascade SBDC focuses on advising small business clients located in the Shasta-Cascade SBDC coverage area. Funded in part through a grant with the Governor’s Office of Business and Economic Development. Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions, or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or Cal Poly Humboldt Sponsored Programs Foundation.

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Shasta-Cascade SBDC
Northern California Region
(530) 222-8323
  • Services

    Your Confidential, No-Cost Advisory

    Insights

    • 1:1 Advising
    • Get Funded
    • Webinars

    Stage of Business

    • Startup
    • Growing
    • Transition

    Helpful Links

    • Resources
    • Covid-19
    • Ask SBDC
    • All Services

    Specialties

    Initaitives

    • Inclusivity Project℠
    • Import/Export

    Industries

    • Restaurants
    • Technology
  • About Us

    Helping Entrepreneurs Realize Dreams

    Our Program

    • About Us
    • SBDC for All
    • Affiliates

    Our People

    • Advisors
    • Staff
    • Clients

    Helpful Links

    • Newsletter
    • Updates
    • FAQs

    Contact Us

    Shasta-Cascade SBDC
    1305 Sacramento Street
    Redding, CA 96001
    (530) 222-8323

    Contact Us
    • Facebook
    • Twitter
    • LinkedIn
    • YouTube
  • Our Partners
  • Trainings

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