Local Marketing

Event Details

For many businesses, small and large alike, marketing efforts need to reach a local audience. Local Marketing refers to just that, creating a strategy that targets regional audience near your business location(s). Strategies such as having a Google Business Profile or targeted social media advertising,

Although especially effective for businesses tied to a physical location (restaurants, retail, etc), many business that now have an online presence and/or are located where there is an influx in tourists during seasonal spikes, are also finding that local marketing strategies can be effective for getting their brand in front of their desired audiences.

Over the hour, we will explore:

• What exactly is “Local Marketing”
• Local marketing benefits
• The common features among various tactics
• 15 strategies to attract new business from your local area

Instructor: Lani Lott, SBDC consultant.

For the last two decades Ms. Lani Lott has been assisting business owners with their marketing strategy to creating sales and driving profit.