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Northern California Region
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    1305 Sacramento Street
    Redding, CA 96001
    (530) 222-8323

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Event

Local Marketing

Jun 26 10:00 am — 11:00 am

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Event Details

For many businesses, small and large alike, marketing efforts need to reach a local audience. Local Marketing refers to just that, creating a strategy that targets regional audience near your business location(s). Strategies such as having a Google Business Profile or targeted social media advertising,

Although especially effective for businesses tied to a physical location (restaurants, retail, etc), many business that now have an online presence and/or are located where there is an influx in tourists during seasonal spikes, are also finding that local marketing strategies can be effective for getting their brand in front of their desired audiences.

Over the hour, we will explore:

  • What exactly is “Local Marketing”
  • Local marketing benefits
  • The common features among various tactics
  • 15 strategies to attract new business from your local area

Instructor: Lani Lott, SBDC consultant.

For the last two decades Ms. Lani Lott has been assisting business owners with their marketing strategy to creating sales and driving profit.

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Redding, CA 96001

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As part of the Northern California Small Business Development Center (SBDC) program, Shasta-Cascade SBDC focuses on advising small business clients located in the Shasta-Cascade SBDC coverage area. Funded in part through a grant with the Governor’s Office of Business and Economic Development. Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions, or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or Cal Poly Humboldt Sponsored Programs Foundation.

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Shasta-Cascade SBDC
Northern California Region
(530) 222-8323
  • Services

    Your Confidential, No-Cost Advisory

    Insights

    • 1:1 Advising
    • Get Funded
    • Webinars

    Stage of Business

    • Startup
    • Growing
    • Transition

    Helpful Links

    • Resources
    • Covid-19
    • Ask SBDC
    • All Services

    Specialties

    Initaitives

    • Inclusivity Project℠
    • Import/Export

    Industries

    • Restaurants
    • Technology
  • About Us

    Helping Entrepreneurs Realize Dreams

    Our Program

    • About Us
    • SBDC for All
    • Affiliates

    Our People

    • Advisors
    • Staff
    • Clients

    Helpful Links

    • Newsletter
    • Updates
    • FAQs

    Contact Us

    Shasta-Cascade SBDC
    1305 Sacramento Street
    Redding, CA 96001
    (530) 222-8323

    Contact Us
    • Facebook
    • Twitter
    • LinkedIn
    • YouTube
  • Our Partners
  • Trainings

    SBDCIntel™

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