Preparing your Marketing Strategy

Event Details

Your marketing strategy is your plan of action aimed at creating sales — the lifeblood of every business.  Without a strategy, your business can flounder and grope for a foothold in the marketplace, but you’re much more likely to attain success with a plan of action.

Join us on January 12th at 10am Pacific time for a 90 minute webinar on creating an effective, flexible and responsive marketing strategy.  Topics will include:

• Identifying your real customers
• Knowing your competition
• Creating the most effective marketing campaign and
• Understanding the best place / platform to launch it

Instructor: Lani Lott, SBDC consultant.

For the last two decades Ms. Lani Lott has been assisting business owners with their marketing strategy to creating sales and driving profit.

*The information provided in this webinar and any supplementary materials provided to registrants are intended for educational and informational purposes only and does not constitute professional financial or legal advice. No registrant should act or fail to act on the basis of any material contained in this webinar without obtaining proper financial, legal or other professional advice specific to their situation. The Northern California Small Business Development Center, and its host, the Cal Poly Humboldt Sponsored Programs Foundation, specifically disclaims any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the information presented in this webinar. By registering for this webinar you acknowledge and agree that you have read, understood, accept and agree to the above disclaimer and that under no circumstances shall the Northern California Small Business Development Center or it’s host, the Cal Poly Humboldt Sponsored Programs Foundation, be held liable for any claims, losses, or damages of any kind or nature arising out of or in any way related to the information provided in this webinar and/or the registrant’s use of or reliance on said information.