Mastering the Digital Shift: A Guide to Taking Your Business Online

Event Details

Embark on a transformative journey for your business as we explore the potential of taking your operations online. Selling in the digital realm has become a powerful avenue for businesses of all sizes to boost sales and connect with new customers. In the wake of the pandemic, companies, both small and large, successfully pivoted to virtual business models, incorporating social commerce, e-commerce, delivery services, virtual meetings, and more. However, making the shift to an online sales strategy and adding it to your current business model can feel overwhelming. Not only knowing where to start and what platform to use but how to find the time to do manage it all are often are the barriers that keep a business from taking the next step. During this webinar, we will discuss:

• Getting started: Overcome the initial challenges by understanding the essential steps when deciding to move some or all of your business online.
• Platform options: Navigate the diverse landscape of online sales platforms, from established e-commerce giants like Amazon and eBay to specialized platforms like Etsy, Artsy, and Shopify.
• Implementation roadmap: Explore the 10 crucial steps to seamlessly implement an e-commerce plan, ensuring a smooth transition and effective online presence.

Instructor: Lani Lott, SBDC consultant.

For the last two decades Ms. Lani Lott has been assisting business owners with their marketing strategy to creating sales and driving profit.