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Event

Let’s Get Social – Social Media Marketing

Aug 15 10:00 am — 11:00 am

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Event Details

Learn how to create your ideal customer, effectively use hashtags, and the types of content you should strive to incorporate in your posting strategy.

Social media platforms offer a unique opportunity to interact with customers, receive feedback, and foster a sense of community around a brand. In a social media marketing campaign, businesses can create and share content such as posts, images, videos, and stories that resonate with their target audience. By understanding their customers’ preferences and behaviors, businesses can tailor their content and messaging to effectively communicate their value proposition and build relationships with potential and existing customers.

During this webinar we will share how to create your marketing  “avatar” or ideal customer, effectively using hashtags as key search features, and the three basic types of content that every business should strive to incorporate in their posting strategy to drive engagement. Overall, “Let’s Get Social – Social Media Marketing” encapsulates the idea that social media can be a powerful and valuable marketing channel when utilized strategically and authentically to engage with the audience and drive business success.

Instructor: Lani Lott, SBDC consultant.

For the last two decades Ms. Lani Lott has been assisting business owners with their marketing strategy to creating sales and driving profit.

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As part of the Northern California Small Business Development Center (SBDC) program, Shasta-Cascade SBDC focuses on advising small business clients located in the Shasta-Cascade SBDC coverage area. Funded in part through a grant with the Governor’s Office of Business and Economic Development. Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions, or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or Cal Poly Humboldt Sponsored Programs Foundation.

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Shasta-Cascade SBDC
Northern California Region
(530) 222-8323
  • Services

    Your Confidential, No-Cost Advisory

    Insights

    • 1:1 Advising
    • Get Funded
    • Webinars

    Stage of Business

    • Startup
    • Growing
    • Transition

    Helpful Links

    • Resources
    • Covid-19
    • Ask SBDC
    • All Services

    Specialties

    Initaitives

    • Inclusivity Project℠
    • Import/Export

    Industries

    • Restaurants
    • Technology
  • About Us

    Helping Entrepreneurs Realize Dreams

    Our Program

    • About Us
    • SBDC for All
    • Affiliates

    Our People

    • Advisors
    • Staff
    • Clients

    Helpful Links

    • Newsletter
    • Updates
    • FAQs

    Contact Us

    Shasta-Cascade SBDC
    1305 Sacramento Street
    Redding, CA 96001
    (530) 222-8323

    Contact Us
    • Facebook
    • Twitter
    • LinkedIn
    • YouTube
  • Our Partners
  • Trainings

    SBDCIntel™

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