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    1305 Sacramento Street
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Event

Traditional and Digital Marketing

Feb 16 10:00 am — 11:30 am

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Event Details

For decades, the primary methods of reaching customers included direct mail and print, radio and TV ads.  Today, social media plays a much larger role in marketing.  But both still have their place and can yield tremendous value for a small business.

Every business is different.  For example, one company’s customers may be best reached on Facebook and Etsy, while another company may do better by relying on magazine ads.  

Join us on February 16th at 10am Pacific time for a review of traditional and digital marketing paths.  We will discuss how to identify the most effective marketing methods for your specific business.

Instructor: Lani Lott, SBDC consultant.

For the last two decades Ms. Lani Lott has been assisting business owners with their marketing strategy to creating sales and driving profit.

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Shasta-Cascade SBDC
Shasta-Cascade SBDC

1305 Sacramento Street
Redding, CA 96001

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(530) 222-8323

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As part of the Northern California Small Business Development Center (SBDC) program, Shasta-Cascade SBDC focuses on advising small business clients located in the Shasta-Cascade SBDC coverage area. Funded in part through a grant with the Governor’s Office of Business and Economic Development. Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions, or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or Cal Poly Humboldt Sponsored Programs Foundation.

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Shasta-Cascade SBDC
Northern California Region
(530) 222-8323
  • Services

    Your Confidential, No-Cost Advisory

    Insights

    • 1:1 Advising
    • Get Funded
    • Webinars

    Stage of Business

    • Startup
    • Growing
    • Transition

    Helpful Links

    • Resources
    • Covid-19
    • Ask SBDC
    • All Services

    Specialties

    Initaitives

    • Inclusivity Project℠
    • Import/Export

    Industries

    • Restaurants
    • Technology
  • About Us

    Helping Entrepreneurs Realize Dreams

    Our Program

    • About Us
    • SBDC for All
    • Affiliates

    Our People

    • Advisors
    • Staff
    • Clients

    Helpful Links

    • Newsletter
    • Updates
    • FAQs

    Contact Us

    Shasta-Cascade SBDC
    1305 Sacramento Street
    Redding, CA 96001
    (530) 222-8323

    Contact Us
    • Facebook
    • Twitter
    • LinkedIn
    • YouTube
  • Our Partners
  • Trainings

    SBDCIntel™

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