Skip to content
Shasta-Cascade SBDC
Northern California Region
  • Services

    Your Confidential, No-Cost Advisory

    Insights

    • 1:1 Advising
    • Get Funded
    • Webinars

    Stage of Business

    • Startup
    • Growing
    • Transition

    Helpful Links

    • Resources
    • Disclosures
    • Terms of Use
    • Privacy Policy
    • Connect with Us
    • All Services

    Specialties

    Initaitives

    • Import/Export
    • Agriculture & Rural
    • Restaurant Program
    • Regional Programs & Initiatives
    • Access to Capital

    Industries

    • Restaurants
    • Technology
  • About Us

    Helping Entrepreneurs Realize Dreams

    Our Program

    • About Us

    Our People

    • Advisors
    • Staff
    • Clients

    Helpful Links

    • Newsletter
    • Updates
    • FAQs

    Contact Us

    Shasta-Cascade SBDC
    1305 Sacramento Street
    Redding, CA 96001
    (530) 222-8323

    Contact Us
    • Facebook
    • Twitter
    • LinkedIn
    • YouTube
  • Our Partners
  • Trainings
  • Sign Up
Event

Traditional and Digital Marketing

Jan 13 9:00 am — 11:00 am

Share

  • Facebook
  • Twitter
  • LinkedIn
See All Events

Event Details

January is Marketing Month at the Shasta-Cascade SBDC!

Join us for a series of workshops that will guide you from the basics of developing a marketing strategy to implementing your plan using traditional and/or digital marketing.

Session Two: January 13th 9:00 to 11:00am

Traditional and digital marketing (Facilitators: Lisa Callahan and Lani Lott)

Cost: FREE

  • Understanding traditional (e.g., radio, television, print media) markets
  • Selecting the right social media platform
  • Using social media to get your message out and
  • Email marketing

Session One: More info here

Session Three: More info here

HEY!!

Are you from Shasta or Trinity County?

Are you interested in all three webinars?

Would you like FREE assistance to develop and implement your own marketing strategy and

And would you like a reward for doing all the above?

To be a part of the local January marketing cohort and gain support in addition to attending the webinars, please reach out to us at (530) 222-8323 or emily@norcalsbdc.org

If you meet the criteria (i.e., become a Shasta-Cascade SBDC client [it’s free], attend all the sessions [they’re free], meet with one of our advisors [that’s free, too] and successfully develop and implement a marketing strategy, you will get a completion certificate and gift (TBD).

Register

Register for this event through Eventbrite.

Register

Continue Reading

Previous Entry Preparing your Marketing Strategy Next Entry Funding Your Big Idea: The SBIR Program at NASA & NIST
Shasta-Cascade SBDC
SBDCIntel™

Subscribe for updates, events and opportunities to network.

Hosted by:

Shasta-Cascade SBDC
Shasta-Cascade SBDC Yreka Office

412 W. Miner Street
Yreka, CA 96097
Monday — Friday
9:00 AM – 5:00 PM

Get Directions

(530) 222-8323

Shasta-Cascade SBDC Redding Office

1305 Sacramento Ave
Redding, CA 96001
Monday — Thursday
9:00 AM - 5:00 PM

Get Directions

(530) 222-8323

We Can Help

  • Start Your Business
  • Grow Your Business
  • Sell Your Business

Initiatives

  • Import/Export
  • Agriculture & Rural
  • Restaurant Program
  • Regional Programs & Initiatives
  • Access to Capital

Helpful Links

  • Resources
  • Disclosures
  • Terms of Use
  • Privacy Policy
  • Connect with Us

Stay Connected

  • Facebook
  • Twitter
  • LinkedIn
  • YouTube

As part of the Northern California Small Business Development Center (SBDC) program, Shasta-Cascade SBDC focuses on advising small business clients located in the Shasta-Cascade SBDC coverage area. Funded in part through a grant with the Governor’s Office of Business and Economic Development. Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions, or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or Cal Poly Humboldt Sponsored Programs Foundation.

Powered by U.S. Small Business Association
California Governor's Office of Business and Economic Development
America's SBDC Accredited Member

Copyright 2026 NorCal SBDC. All Rights Reserved.

  • Privacy Policy
  • Terms of Use
  • Disclosures
  • Sign Up
Shasta-Cascade SBDC
Northern California Region
(530) 222-8323
  • Services

    Your Confidential, No-Cost Advisory

    Insights

    • 1:1 Advising
    • Get Funded
    • Webinars

    Stage of Business

    • Startup
    • Growing
    • Transition

    Helpful Links

    • Resources
    • Disclosures
    • Terms of Use
    • Privacy Policy
    • Connect with Us
    • All Services

    Specialties

    Initaitives

    • Import/Export
    • Agriculture & Rural
    • Restaurant Program
    • Regional Programs & Initiatives
    • Access to Capital

    Industries

    • Restaurants
    • Technology
  • About Us

    Helping Entrepreneurs Realize Dreams

    Our Program

    • About Us

    Our People

    • Advisors
    • Staff
    • Clients

    Helpful Links

    • Newsletter
    • Updates
    • FAQs

    Contact Us

    Shasta-Cascade SBDC
    1305 Sacramento Street
    Redding, CA 96001
    (530) 222-8323

    Contact Us
    • Facebook
    • Twitter
    • LinkedIn
    • YouTube
  • Our Partners
  • Trainings

    SBDCIntel™

    Subscribe for updates, events, and opportunities to network.

    Get practical resources, important updates, and a calendar of online training, events, and more delivered to your inbox.

    star

    Federal Funding Transparency

    Funding and Financial Disclosures

    The Northern California Small Business Development Centers (Norcal SBDC) is a business advisory service of the Cal Poly Humboldt’s Sponsored Programs Foundation and is funded in part through a cooperative agreement with the U.S Small Business Administration.

    SBDC services are provided in a nondiscriminatory way to all legal residents and citizens in the United States.

    The program is supported by federal taxpayer funds. By registering for services or training, clients certify that they are legally eligible to receive services funded by U.S. taxpayer dollars, in accordance with applicable federal laws and Executive Order 14218 “Ending Taxpayer Subsidization of Open Borders (February 19, 2025).”

    As a nonprofit organization funded in part through government grants and partnerships, we are committed to openly sharing the details of our financial structure. Below, you’ll find a breakdown of our funding sources and how these resources help us serve the small business community.

    Our Funding Partners

    Funded in part through a cooperative agreement with the U.S. Small Business Administration and grants from the California Office of the Small Business Advocate. All opinions, conclusions, or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or the California Office of the Small Business Advocate.

    Powered by SBA — U.S. Small Business Administration California Office of the Small Business Advocate

    Federal Funding Disclosures

    Norcal SBDC — In accordance with Section 632 of Public Law 117-328

    Small Business Development Center Program

    • Federal Share: 50% – $4,888,054.00
    • Non-Federal Share: 50% – $4,888,054.00
    • Total Program Cost: $9,776,108

    SSBCI Technical Assistance Program

    • Federal Share: 100% – $760,800
    • Non-Federal Share: 0% – $0
    • Total Program Cost: $760,800

    Federal and State Technology (FAST) Partnership Program

    • Federal Share: 50% – $200,000
    • Non-Federal Share: 50% – $200,000
    • Total Program Cost: $400,000

    SBA PRIME

    • Federal Share: 100% – $300,000
    • Non-Federal Share: 0% – $150,000
    • Total Program Cost: $450,000