Shasta Cascade SBDCRedding California

Email Marketing Made Simple

Email Marketing Made Simple

Wednesday, April 28, 2021 9:00am to 10:30am

An effective email marketing strategy is key to maintaining, promoting and growing your business, increasing revenue, and staying connected with your customers. This has become especially important during COVID. What programs or tools are available?  How can you ensure your email campaigns are a success? What is the most effective messaging to use during these sensitive times? This webinar will answer these questions and guide you through the process of getting started with email marketing to help ensure your first campaign is a success.

Topics include:

  • Defining Your Audience
  • Establishing Your Goals
  • Creating a Way for People to Sign up
  • Choosing an Email Campaign Type
  • Drafting a Schedule
  • Measuring Your Results

Instructor: Lani Lott, SBDC consultant.

For the last two decades Ms. Lani Lott has been assisting business owners with their marketing strategy to creating sales and driving profit.

(530) 222-8323
Webinar Redding


As concerns continue about coronavirus (COVID-19), we’re here to help you navigate available resources, answer your business questions and be a trusted partner for your business
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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.