Email Marketing Made Simple

An effective email marketing strategy is key to maintaining, promoting and growing your business, increasing revenue, and staying connected with your customers. This has become especially important during COVID. What programs or tools are available?  How can you ensure your email campaigns are a success? What is the most effective messaging to use during these sensitive times? This webinar will answer these questions and guide you through the process of getting started with email marketing to help ensure your first campaign is a success.

Topics include:

• Defining Your Audience
• Establishing Your Goals
• Creating a Way for People to Sign up
• Choosing an Email Campaign Type
• Drafting a Schedule
• Measuring Your Results

Instructor: Lani Lott, SBDC consultant.

For the last two decades Ms. Lani Lott has been assisting business owners with their marketing strategy to creating sales and driving profit.