Shasta Cascade SBDCRedding California

Fine Tuning Your Marketing Strategy (Weaverville)

Fine Tuning Your Marketing Strategy (Weaverville)

Thursday, May 16, 2019 5:30pm to 7:00pm

With winter behind us and Trinity County’s busy season ahead, now is the perfect time to fine-tune your marketing strategy and rebrand your messaging to remind everyone that Highway 299 is open, the Alps are recovering slowly from the fires, and you are open and ready for business.
This workshop will refresh attendees with:

  • The key elements under the “Marketing Mix” --often referred to as the “7 Ps of Marketing” (Products, Places, Prices, Promotions, People, Packaging and Positioning).
  • The misconceptions between Advertising, Branding, and Public Relations.
  • And other functions that are used to reach customers and walk through how to rebrand your messaging to remind locals and visitors alike that you are still in business and Trinity County is thriving.


Instructor: Lani Lott. For the last two decades, Ms. Lott, SBDC business advisor, has been assisting business owners with narrowing in and drafting a marketing strategy tailored to reach their primary customer base thus creating sales and driving profit.
(530) 222-8323
Shasta College Trinity Campus
30 Arbuckle Court Room #1531


As concerns continue about coronavirus (COVID-19), we’re here to help you navigate available resources, answer your business questions and be a trusted partner for your business
English French German Italian Portuguese Russian Spanish

Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.