Shasta Cascade SBDCRedding California

Fine Tuning Your Marketing Strategy - Weaverville

Fine Tuning Your Marketing Strategy - Weaverville

Wednesday, March 11, 2020 5:30pm to 7:00pm

Marketing is a key component of a successful business that every owner must fully understand. However many businesses are investing in various marketing tactics and still are not seeing the sales they desire — why? There’s really no simple answer.  It’s inventory, it’s merchandising, it’s the pricing strategy, it’s the distributors, it’s the checkout process, it’s customer service…There could be many reasons why sales are down and your marketing isn’t working on all four cylinders.  
This workshop will provide attendees with an introduction into the various elements under the “Marketing Mix” --often referred to as the “7 Ps of Marketing” (Products, Places, Prices, Promotions, People, Packaging and Positioning), clears up the roles of each of them and how they all work together to support a marketing plan. During the workshop, we will also touch on the misconceptions between Advertising, Branding, Public Relations, and other functions that are used to reach customers, drive sales and make those cash registers ring.

Instructor: Lani Lott. For the last two decades, Ms. Lott, SBDC business advisor, has been assisting business owners with narrowing in and drafting a marketing strategy tailored to reach their PRIMARY customer base thus creating sales and driving profit.

(530) 222-8323
Shasta College Trinity Campus
30 Arbuckle Court, Room #1531


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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.