Shasta Cascade SBDCRedding California

Webinar | Email Marketing Made Simple

Webinar | Email Marketing Made Simple

Thursday, April 9, 2020 5:30pm to 7:00pm

*Due to an abundance of caution, this event will now be held as a webinar.*

Email marketing is still ranked as the most effective marketing channel, beating out social media, SEO, and affiliate marketing (based on 2018 data). The fact is that people use email more than other platforms. How can you ensure your email campaigns are a success?

This course will teach you how to create an email marketing strategy that will help you grow your business and will include:

  • Defining Your Audience
  • Establishing Your Goals
  • Creating a Way for People to Sign up
  • Choosing an Email Campaign Type
  • Drafting a Schedule
  • Measuring Your Results

Instructor: Lani Lott, SBDC consultant.

For the last two decades Ms. Lani Lott has been assisting business owners with their marketing strategy to creating sales and driving profit.

(530) 222-8323


As concerns continue about coronavirus (COVID-19), we’re here to help you navigate available resources, answer your business questions and be a trusted partner for your business
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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.