Shasta Cascade SBDCRedding California

Webinar | Repositioning a Seasonal/Tourism Business

Webinar | Repositioning a Seasonal/Tourism Business

Thursday, June 4, 2020 5:30pm to 7:00pm

No matter what industry they are involved in, most businesses have seasonal highs and lows. However running a seasonal tourism business depends heavily on the revenue generated during a single season to carry them through the year and there is no wiggle room for a bad season or let alone a pandemic.  This webinar will discuss how seasonal businesses can start to pivot their operational model and begin implementing new ways to reposition themselves for the both the short and long term.


Instructor: Lani Lott, SBDC advisor

For the last two decades Ms. Lani Lott has been assisting business owners with their marketing strategy to create sales and drive profit.
(530) 222-8323
Webinar Redding


As concerns continue about coronavirus (COVID-19), we’re here to help you navigate available resources, answer your business questions and be a trusted partner for your business
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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.