Shasta Cascade SBDCRedding California

Information and Help for Your Business


About Small Business Development Centers

Small Business Development Centers (SBDCs) are the most comprehensive small business assistance network in the United States and its territories.

SBDCs are hosted by leading universities, colleges, state economic development agencies and private partners, and funded in part by the United States Congress through a partnership with the U.S. Small Business Administration. There are nearly 1,000 local centers available to provide no-cost business consulting and (usually) no-cost training to new and existing businesses.

Small business owners and aspiring entrepreneurs can go to their local SBDCs for FREE face-to-face business consulting and low or no-cost training on a variety of topics.

The Northern California SBDCs is a nonprofit network made up of 18 centers (including Shasta-Cascade) that are dedicated to helping small businesses with every aspect of business creation, growth, management, and operation. Check out the links below for more information about the National and Norcal Regional SBDC networks:

The Shasta-Cascade SBDC, which serves Shasta and Trinity counties, is headquartered in Redding, California and is hosted by the Office of Research and Sponsored Programs at Humboldt State University.

About Business Plans

The foundation of your business is your business plan. Whether you are seeking funding or wanting to map out your strategy, a business plan is imperative. It is good to think of it as a living document that guides you on your course to success. Some valuable resources on preparing a business plan include:

About Business Licenses

If your business is located in the city limits of Anderson, Redding or Shasta Lake City, you will need a business license. If your business is located outside those city limits, a local business license is not required (although some other types of licenses or certifications may be needed).

Business license applications and information:

About Fictitious Business Names (FBN)

An FBN is a name used for your business that is other than your own surname. For example, if your name is Mary Smith and you call your business “Delicious Donuts”, you need to file an FBN statement. However, if you call your business “Smith’s Donuts”, you do not need an FBN statement.

FBNs are filed with the county and also require publication in a local newspaper. Details and filing information can be found here:

Other filings, permits, etc.

The CalGold website will help you find appropriate permit information for your business. It also provides contact information for the various agencies that administer and issue these permits.


Business publications that we have found helpful include:

Some of the Ways the SBDC Can Help

The Shasta-Cascade SBDC has local business advisors who are industry experts and provide free, professional advice in starting your business, marketing, finance, accessing capital, and more. We also host local workshops and webinars (usually free) on a variety of business topics.

Our specialty groups include:

  • The Tech Futures Group -- a team of experienced advisors who help startups and small, established technology companies, and
  • Norcal PTAC (Procurement Technical Assistance Center [contracting with the government]) – help with registrations, certifications and other issues related to government contracting.

We also have specialists in just about every field of business you can imagine, including:

  • Agribusiness
  • Buying and Selling a Business
  • Data Analytics
  • Exit Planning
  • Human Resources and Staffing
  • Lean Manufacturing and Product Design
  • Loan Underwriting and Risk Mitigation
  • Manufacturing and Distribution
  • Online Marketing and E-Commerce
  • Private Investment, Venture Capital and Alternative Financing
  • Restaurants and Hospitality

. . . and just about every other aspect of business you can think of.

Your next steps

Would you like more information? You can:



As concerns continue about coronavirus (COVID-19), we’re here to help you navigate available resources, answer your business questions and be a trusted partner for your business
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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.