Lani Lott

Business Advisor

Shasta-Cascade SBDC

About Me:

Lani has over 17 years of experience working with small businesses and downtown organizations. Lani conducts numerous workshops each year targeted at helping small business owners with building a plan to grow their business and increase profits.

Consulting specialties include business planning, market research, business feasibility, financial projections, visual merchandising strategies, special event and promotion planning, image building techniques, storefront and interior assessments, and using technology to build customer loyalty.

Lani holds a BS in Public Administration from CSU Sacramento.

Expertise: Administration Budgeting Business Concept and Validation Business Planning BUSINESS STRATEGY Communication Competitive Positioning Creativity Customer Acquisition Customer Service Financial Projections Fundraising Go To Market Planning Go to Market Planning & Execution Hospitality Leadership Market Development Market Identification Marketing Office Management Operations Partnerships Product Marketing Project Management Public Relations Rebranding Social Media START-UP IMPLEMENTATION Strategic Planning Strategy Team Building